Niroshidha Selvarathinam

Collaborated with design teams to produce high-impact digital assets for social media, significantly boosting brand engagement and visibility for a portfolio of small to medium-sized business clients.

Developed comprehensive above-the-line and below-the-line collateral, successfully executing B2B and B2C advertising campaigns that drove engagement and client acquisition.

Managed and mentored a team of interns, optimizing design workflows and enhancing client collaboration through real-time tools like Figma.

Successfully delivered numerous branding and media projects across YouTube and Instagram, driving client visibility and engagement.

Designed and localized in-app banners and illustrations, directly supporting successful new city launches and market penetration.

Maintained global brand consistency while developing region-specific visual assets; created compelling logos and branded communications for cloud kitchens, contributing to significant in-app order growth.

Collaborated cross-functionally with design, product, content, and marketing teams to develop cohesive and impactful communication strategies.

Managed key creative partnerships and executed virtual campaigns with restaurants and vendors, integrating their branding seamlessly into in-app promotional efforts.

Engineered an end-to-end documentation solution, significantly streamlining the student application process by automating certificate management, qualification processing, course eligibility matching, and visa requirement verification.

Contributed to the evolution of the company's design system, standardizing UI/UX components and leading workshops to foster design thinking, improving cross-functional team collaboration and communication.

Represented Edvoy at international education conferences (e.g., ICEF, India '24), conducting market research to identify opportunities for simplifying and enhancing the recruitment experience for third-party agents.

Established comprehensive design standards and delivered end-to-end UI/UX solutions that enhanced usability and efficiency for both internal compliance teams and student users.

Ensured brand consistency across all digital touchpoints by designing responsive desktop and mobile applications aligned with established visual guidelines.